Compete.gg - Esports Tournament Platform Redesign
At Compete, the goal was to create an online platform that enables users to create and manage their own esports tournaments for any video game they choose. We wanted to provide a seamless and user-friendly experience that allows players to easily sign up, pay entry fees, compete, and receive payouts. This was a product overhaul of an existing platform called HypeX. I started this initiative with a new name, new design, and new features.
Following the rebranding and relaunch of Compete.gg, we experienced impressive growth in key performance indicators that demonstrated the project's success. Not only did our registered user base skyrocket from 10,000 to 50,000, but our social media presence also flourished. Through targeted marketing campaigns on TikTok and Instagram, we grew our follower count from a modest 500 to an astounding 65,000 in just six months.
Additionally, user engagement on the platform increased by 30%, and the average time spent on the site rose by 25%. Our monthly active users (MAUs) also saw a notable upswing, with a 40% growth rate. Thanks to strategic partnerships and collaborations, our tournament offerings expanded by 35%, leading to higher user satisfaction and a 20% reduction in churn rate. Overall, the Compete.gg relaunch significantly boosted user acquisition, retention, and satisfaction, cementing its position as a leading esports tournament platform.