Ford - Rethinking The Dealership Experience
Car shopping isn't what it used to be. Dealership visits are down, test drives are down, and many customers simply turn to the Internet for their car shopping needs. Ford recognized this shift and decided to step up their digital game, aiming to create a more engaging online experience for potential buyers on Ford.com. To bring this vision to life, they enlisted the help of Subvrsive & GTB to build a new Ford shopping experience online.
Together, we developed a new B&P tool/website, with an array of captivating 360° vehicle tours and interactive VR showrooms that enable shoppers to explore Ford's latest lineup in a completely fresh and immersive way. The innovative approach revolutionized the online car shopping experience, bridging the gap between the virtual and physical worlds.
The innovative Ford.com Web VR showroom experience proved to be a resounding success, boasting impressive results in key performance indicators. By creating immersive and engaging content, users' time spent onsite increased by an astounding 88%. This enhanced interaction led to a 50% rise in user session duration, ultimately contributing to an impressive 20% uptick in dealership visits from potential buyers who were ready to commit to a new vehicle. These metrics not only demonstrate the power of an immersive online experience but also showcase the effectiveness of bridging the digital and physical realms in the car shopping process.