Consumers don’t shop for cars the way they used to. Instead of heading to showrooms for test drives, today’s consumers turn to the internet. Wanting to better connect with shoppers in this digital age, Ford decided to implement new interactive experiences on Ford.com that would enhance the car shopping experience online. Tasked with making this happen, creative agency GTB reached out to Subvrsive. We created a series of 360° vehicle tours and interactive VR showrooms that allow shoppers to experience Ford’s latest lineup of vehicles in a whole new way.