Loadout (Videogame)
As Product Marketing and Brand Manager for Loadout at Edge of Reality, I spearheaded the creation of the game's website, YouTube channel, and secured its spot in Steam's Early Access program. Loadout is a fast-paced, over-the-top multiplayer shooter, featuring deep customization and humorous, gory visuals. My strategic efforts helped bring this unique and engaging gaming experience to a wider audience through various marketing trailers, community events, and much more.
Loadout was a free-to-play multiplayer third-person shooter game developed by Edge of Reality, originally released on Steam for Microsoft Windows, then co-published as a special PlayStation 4 version with P-40 Online Entertainment
My accomplishments on Loadout included successfully showcasing the game at three PAX events and two RTX events, securing its inclusion in Steam's Early Access program, and obtaining an exclusive PS4 release. By establishing strategic partnerships with RAZER, NVIDIA, and AMD, I further promoted the game through hardware bundles. These collective efforts resulted in over $10 million in sales for Edge of Reality, demonstrating my ability to drive growth and reach for a gaming project.