On launching the Innovation Hub, users are dropped into the heart of a gorgeous, open-concept 3D workshop packed wall-to-wall with compelling resources, useful guides, and enticing product interactions.

The choose-your-own-adventure experience lets users roam freely and peruse five zones within the space, each featuring a unique interactive encounter. Strategically-placed glowing hotspots and immersive sound design encourage visitors to move through the entire workshop and explore all of the features along the way.