Every year, Cannes is a huge event for Amazon. However, in 2021, because of the pandemic, the event went fully digital. So I worked with the Amazon Ads team to create an experience that would digitally transport customers to Cannes. The team drew inspiration from Amazon’s augmented reality (AR) team, which has started to create AR experiences on Amazon boxes to surprise and delight customers.

This is a self-contained web application that all Cannes attendees could use, within their smart phone’s web browser.