Committed to making the best running gear in the world, Brooks Running developed DNA AMP and DNA LOFT; two shoe technologies designed to help runners get the most out of their ride. Wanting to drive awareness around the new tech, creative agency ASK reached out to our team at Subvrsive.

The vision was to create hype with a unique mobile application featuring two technologies with an AR activation to be showcased at live events and in retail stores throughout 2019. The first stop? The 2019 Pittsburgh Marathon.