Every year, Amazon ships billions of boxes to customers all over the world. Carrying everything from pantry essentials to top-of-the-line tech, these boxes represent billions of opportunities to make a lasting brand impact.

To test out new ways to do just that, I helped Amazon explore the possibilities of interactive packaging. So recently, my team and I worked closely with Amazon to create several playful experiences that bring their iconic boxes to life, as well as the Amazon Augmented Reality App, which is key to unlocking the magic. The first experience was a pumpkin decorating activity with a spooktaculAR Halloween twist.